"Keep it clean, keep it green."
Iowa State University is known for its beautiful campus, which received a 1999 medallion award from the American Society of Landscape Architects.
Program goals include making the campus community more aware of the need to stop littering and to remove litter from university grounds; helping student groups who organize events monitor their trash procedures and thus limit litter; creating teams of people to periodically pick up campus areas; and collaborate with the Spring Stash the Trash event to pick up litter on and off campus.
The initiative's campaign slogan is "Cy Says... Keep It Clean, Keep It Green." Cy is a focus of marketing efforts - three different buttons showing Cy throwing away trash have been distributed at various outdoor events.
Keep Iowa State Beautiful Mission statement
Create a culture of beautification on campus, to encourage individuals and teams to monitor designated areas, and to host events for the campus and community to remove litter thereby beautifying campus and the surrounding areas.
The Keep Iowa State Beautiful initiative is a collaborative effort between: